25 February $25 million global marketing campaign launched February 25, 2020 By Jenny Le General 0 As part of the Government’s $75 million bushfire recovery fund, $25 million was allocated to Tourism Australia to boost international campaign activities. Reminding the world There’s Still Nothing Like Australia The first phase of a new international campaign rolls out from Monday as we lean heavily into our long-standing and successful global campaign platform, ‘There’s Nothing Like Australia’ (TNLA), by reminding the world that ‘There’s Still Nothing Like Australia’. Since its launch in 2010, Tourism Australia has invested more than $1 billion in TNLA - with international tourism arrivals and spend growing 72% (or an additional 3,936,500 visitors) and 73% (or an additional $19.1 billion) over this period. The three initial stages of this first phase will be: Partnership-led activity Strong, partner-led activity starting w/c 24 Feb across our key markets. This initial burst will involve working with well-established airline partners including Qantas, Singapore Airlines, Garuda and Malaysian Airlines; and distribution partners including Trailfinders, Flight Centre, Expedia and Chan Brothers. Utilising ITB Utilise the world’s largest travel show ITB in Berlin (4-9 March), as a valuable platform for wide engagement with travel trade, consumers and media from our key markets of Germany, Italy and France as well as our other markets. New campaign ad to be unveiled at Destination Australia Tourism Australia is currently filming and expects to unveil the new campaign ad at the Destination Australia Conference in Adelaide on 12 March. This will be used across most of our international markets. Related Articles $76 million Tourism Bushfire Recovery Package The Federal Government announced a $76 million tourism recovery package on the 20 January in response to requests for support from the tourism sector. This included $35 Million cut to state tourism promotion highly disappointing and a false economy Tourism & Transport Forum (TTF) has described a $35 million cut to funding for tourism promotion announced in today's State budget as highly disappointing and puts the State at risk of losing momentum, in an increasingly competitive domestic market for the tourism dollar Why ‘Going Digital’ Isn’t a Reality for Many Australian Small Businesses Is your small business facing big challenges when trying to go digital? Inside this article, Despina talks about some of the biggest obstacles that small businesses face, why they can't be ignored any longer, and what you can do as a limited-resource business to turn up your marketing and give your larger competitors a run for their money. Daydream island reopening a milestone for Queensland Tourism (QLD) Assistant State Development Minister and Member for Mackay Julieanne Gilbert has officially opened the $140 million Daydream Island resort in the Whitsundays. Our plan to back Australia's tourism industry and create more jobs Minister for Trade, Tourism, and Investment, Simon Birmingham, says a re-elected Morrison Government will continue to grow Australia's $136 billion tourism industry as part of our plan to keep the economy strong and generate another 1.25 million jobs across Australia ‘Holiday Here This Year’ - TV and Radio ads roll out Tourism Australia’s domestic campaign, Holiday Here This Year, was rolled out from 23 January and has gathered momentum with new TV advertisements hitting the screens in regional Australia the w/c 19 February. Showing 0 Comment Comments are closed.