9 May Why ‘Going Digital’ Isn’t a Reality for Many Australian Small Businesses May 9, 2019 By Accommodation Association General Digital, small business, Australia 0 02 April 2019Sourced via: Institue of Excellence Why ‘Going Digital’ Isn’t a Reality for Many Australian Small BusinessesIs your small business facing big challenges when trying to go digital?You’re not alone. Transitioning into a digitally-driven culture has been one of the toughest shifts for businesses experiencing limited people, budgets, and time. Over half of Australian businesses still don’t have a website, much less any form of social media presence or online marketing strategy. And those who do start to bridge the gap often find themselves in over their heads and unable to scale up quickly or consistently.It’s a growing problem that’s leaving many small businesses trailing their larger competitors and wondering how (if ever) they can catch up.The Biggest Challenges Facing Small BusinessUnfortunately, one of the biggest challenges is that we have conditioned ourselves to call our businesses ‘small’, almost like a victim mentality. Eliminate ‘small’ because we are all in business! Mark Bouris says it perfectly: “To call someone a small business is demeaning. It’s a reference to their stature. To call a whole industry small is blatantly inaccurate and a put-down. It’s the biggest employer in the nation!” I only recently discovered Mark Bouris, and he had me at this t-shirt on his Instagram!The only things “small” about a small business is its availability to resources. For example, many business owners find themselves limited by knowledge, smaller staff and budget, which means they’re having to do more with fewer resources. These aren’t new problems, but the impact that these challenges are creating in the digital world are carrying greater impact and new responsibilities.Small businesses are feeling the weight of these problems now more than ever. As their larger competitors can afford to stay ahead of the digital curve, many are struggling to take on even a fraction of the goliath known as digital marketing.Where Small Businesses are Failing to Keep UpThe complete digital marketing picture is comprised of countless moving parts: a website, blog, SEO, paid search, social media, email marketing, video content, guest blog posting, and mobile marketing, to name a few. Each of these can easily become a full-time job, especially if you’re learning how it all works whilst maintaining the heart of your operation.A recent report from Telstra revealed several key areas that small businesses are struggling with the most, including the following:Mobile OptimisationCustomers are overwhelmingly relying on mobile devices to find information, particularly as voice search becomes more sophisticated. Businesses without websites or whose websites aren’t optimised for mobile won’t be able to reap the benefits of this trend.Social Media PresenceThe entire nature of “word of mouth” is changing, and social media is playing an increasing role in this shift. Customers are more likely to engage with businesses that have a social media presence, yet a third of small businesses still don’t have a Facebook page.Online Reputation ManagementRegardless of whether or not your business has a digital presence, you do have a reputation online. People are talking about your brand - even if you don’t realise it - and proactively joining the conversation is the only way for you to control your online reputation and put yourself in a favourable light.For many small business owners who are already stretched thin, tackling these challenges simply isn’t a feasible reality. Yet many of them wonder: How much longer can I continue ignoring the power of digital marketing?How Your Small Business Can Work Smarter and Remain CompetitiveThe lack of digital marketing is an overwhelming problem for all businesses with solutions that seem equally daunting. But the reality is that digital isn’t going anywhere, and you are more than capable of reaping the benefits and seeing the most success.Our best advice: start small, start with a plan and tackle digital marketing one goal at a time. If you don’t already have a website, make it your first goal. From there, you can branch out into another arena, such as search engine optimisation, content or social media marketing. Check out our training resources available at the Institute of Excellence that can help you learn new skills and develop a marketing strategy that suits your business.Keep building your digital presence one piece at a time until you become the digital marketing powerhouse that other businesses big and small will envy Related Articles Flood disaster recovery small business grant now available The NSW Government is helping businesses to rebuild and recover in the aftermath of the recent NSW storms and floods with the launch of a new Flood Disaster Recovery Small Business Grant. Vivid shines light on Sydney businesses Businesses in the CBD are being encouraged to prepare for a bustling period when Sydney is transformed into a luminous and radiant city during the Vivid Festival later this month. ATO provides tax relief and assistance for businesses impacted by bushfires On the 20 January the ATO advised that they had extended a package of tax assistance for people impacted by the recent devastating bushfires as part of the whole-of-government response to the disaster. Contactless Mobile Access Technology is Not Just for Large-Scale Hotel Operations How Hoteliers with Smaller Properties Can Benefit from Contactless Mobile Access Technology to Ensure a Safer, More Efficient and Profitable Business. Reducing payment friction in challenging times As the business world regains a sense of normality, the accommodation sector still needs to mitigate safety risks, including carefully rethinking check-in and checkout processes and any area that requires the exchange of cash or credit and debit cards. Labor plan to boost hotels by helping them stand up to online booking giants Small hotels would be able to advertise online cheap room rates without fear of being punished by web behemoths under a plan Labor says will reduce the financial squeeze facing the tourism sector. Showing 0 Comment Comments are closed.