Lorelle has 24+ years in the hospitality industry providing both administrative and management skills, working in all facets of hotels, motels and clubs. This position is her first in the industry association world after the last 18 years working in Clubland.
Lorelle completed her Executive Masters of Business Administration in 2020 at University of Sunshine Coast. This expanded her existing knowledge and resources to encompass advanced research and marketing techniques and project management which she used to develop strategic and marketing campaigns to improve compliance with legislation and create targeted strategic approaches for increasing spend in different areas of the business.
Lorelle’s strengths are her high-level organisational skills and attention to detail, which have ensured that she can effectively manage multiple objectives, meet priorities and deadlines within a fast-paced environment; and an ability to react quickly and decisively to identify and rectify issues. Lorelle prides herself on an in-depth knowledge of business strategy, processes, procedures, stakeholders; and information systems relevant to hospitality.
Combined with her industry skills and a genuine passion for the sector, Lorelle aims to provide outstanding support to all tiers and stakeholders of Accommodation Australia nationally.