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‘Holiday Here This Year’ - TV and Radio ads roll out

Tourism Australia’s domestic campaign, Holiday Here This Year, was rolled out from 23 January and has gathered momentum with new TV advertisements hitting the screens in regional Australia the w/c 19 February. This is in addition to the national radio advertisements that started airing w/c 10 February, and the extensive out of home advertising seen across the country. Industry and all states and territories are working with Tourism Australia to amplify the campaign in their own marketing, with agreement in principle to matching funds provided by the Federal Government.


A number of campaigns have launched including:

  • The South Australian Tourism Commission’s #BookThemOut; 19 January 2020
  • Destination NSW’s ‘Now's The Time To Love NSW’; 8 February 2020 launch
  • Tourism and Events Queensland’s ‘It’s a beautiful place to holiday here’; 6 February 2020
  • Visit Victoria’s ‘A short stay goes a long way’; 24 January 2020; 19 February 2020
  • Tourism NT’s ‘Different in every sense’; 28 January 2020

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