17 December STR: Australia hotels show holiday demand lift December 17, 2021 By Jenny Le December 2021 Key News Update 0 ADELAIDE—Lifted by the upcoming holiday season, occupancy on the books is rising in Australia’s key hotel markets with Brisbane and Adelaide nearing 70% for New Year’s Eve, according to STR’s Forward STAR. “The timing is perfect for Australia’s hotels as restrictions are eased just as the holidays draw nearer and summer begins in the southern hemisphere,” said Matthew Burke, STR’s regional manager for the Pacific region. “Occupancy on the books is once again trending upward, and throughout the holidays, levels are already sitting above 60% in some key markets. With more reopening around the country, and leisure travelers booking in shorter windows, levels are likely to increase further as we move closer to the new year.” Following lower periods next week, Adelaide, Brisbane, Melbourne, and Sydney each show rising occupancy on the books after Christmas that eventually builds to high points on 31 December. Adelaide, with early December peaks above 70% for this coming weekend (Ashes Test), dips as low as 31.6% (21 December) before gradually rising to 67.4% on New Year’s Eve. Brisbane, which falls as low as 41.8% (22 December), rises to a high of 68.5% on New Year’s Eve. Melbourne and Sydney occupancy on the books hit highs of 57.9% and 53.0%, respectively. “Booking levels obviously tail off after the holiday, which is partly due to continued uncertainty, but also because of the traditional shift to business demand,” said Burke. “What is encouraging is that the occupancy-on-the-books trend for all destinations is improving each week. If the pandemic situation remains stable, it is anticipated to strengthen further. A rise in any restrictions will undoubtedly slow that trajectory.” All of STR’s COVID-19 analysis can be found here. Related Articles STR: Australia’s latest lockdowns curtail hotel bookings Amid recent COVID-19 outbreaks and lockdowns, key markets in Australia are showing noticeably lower levels of occupancy on the books for the coming weeks, according to data from STR’s Forward STAR. Our plan to back Australia's tourism industry and create more jobs Minister for Trade, Tourism, and Investment, Simon Birmingham, says a re-elected Morrison Government will continue to grow Australia's $136 billion tourism industry as part of our plan to keep the economy strong and generate another 1.25 million jobs across Australia Arrive Expected: Australia's First Hotel Sky Lobby Rises 21 Storeys above Sydney TFE Hotels’ A by Adina Sydney, set to open late April 2021, is being billed as the flagship property of an elevated new ‘premium’ suite of Apartment Hotels, where VIP guest experience is set to soar to extraordinary heights. Labor plan to boost hotels by helping them stand up to online booking giants Small hotels would be able to advertise online cheap room rates without fear of being punished by web behemoths under a plan Labor says will reduce the financial squeeze facing the tourism sector. Holiday Inn® Melbourne on Flinders reveals new Glamp-Inn experiences Glamp-Inn Brunch and Glamp-Inn Suite Escape package is designed to help families connect during the Easter school holidays Indonesia-Australia Comprehensive Economic Partnership Agreement ratified Australia has ratified the Indonesia-Australia Comprehensive Economic Partnership Agreement (IA-CEPA) following the recent visit to Australia by the President of Indonesia. Showing 0 Comment Comments are closed.