We are the largest industry association representing over 3,500 of Australian Accommodation providers.
Our VISION is to lead sustainable enduring growth for our members.
Our PURPOSE is to be an influential advocate for a better future.
Our MISSION
We will be at the forefront to advocate unite and influence for our members. We support them to make informed decisions and proactively capture opportunities that address industry challenges delivering growth for all.
Our VALUES
MATTER
We exist to make a difference where everyone matters. We are tenacious in enacting change that will enable a better future for all. We are proud of what we stand for.
WISDOM
We connect expertise and foresight to advocate for our members, raise standards, building capability and confidence.
AUTHENTIC
We honour our commitments and deliver on what we say, acting with sincerity. We build trust through open, transparent, authentic and caring communication.
INCLUSIVE
We value every voice, bringing them together to create unity and camaraderie. People feel supported and connected and part of our community.
GROWTH
We strive to progress beyond the status quo, identifying opportunities that build forward momentum, driving sustainable change.
Who we are
We nationally represent all accommodation providers across regional hotels, motels, caravan parks and major hotel groups including Accor Hotels, IHG, Hilton, Marriott, TFE, The Star Entertainment Group, EVT, Ovolo Group, Wyndham Destinations, Big 4 Holidays Parks, Choice, Lancemore Group and Quest Apartment Hotels.
What we do
We provide essential services to our members and connect industry and government leaders to build a more sustainable partnership leading to increased economic growth, continued community support and environmental sustainability.
Our Economic Contribution
> Tourism directly contributes $55.283 billion to Australia’s gross domestic product (GDP), 3.2% of Australia’s total GDP.
> There are 598,200 people directly employed in the Australian tourism industry, 4.9% of total employment.
> Accommodation businesses contributes $13 billion to the Australian economy.
> There are 113,500 people employed in the accommodation industry which is 17% of total tourism employment.