Use the Melbourne asset and tool kits to create and promote “reasons” to visit Melbourne and Greater Melbourne to your database.
You can download the assets and toolkits and get more information in the table below.
How to get started?
Please share examples of how your hotel have activated the campaigns to michelle.king@aaoa.com.au and we will share them with the City of Melbourne and the participating attraction.
The LUME Melbourne - Introduction
The LUME Melbourne - Marketing Copy
Please click on the image below for the full sized copy.
ACMI is your national museum of screen culture, where you can navigate a universe of film, TV, videogames and art. Located in the heart of Melbourne's Fed Square, ACMI celebrates the wonder and power of the world's most democratic artform – fostering the next generation of makers, players and watchers.
ACMI’s Marketing Assets and Tool Kit can be accessed using this link.
City of Melbourne Assets and toolkit -
Click here to access images and short introductions
Click here to download images.
The following can be utilised by the hotel to create your own communications from the dates below.
Can be promoted from Monday 18 October 2021
Can be promoted from 1 November 2021
Free this month (first event article) https://whatson.melbourne.vic.gov.au/article/whats-free-in-melbourne-this-month
About NGV:
The National Gallery of Victoria is the oldest and most visited gallery in Australia. Situated across two locations – NGV International and NGV Australia – the Gallery hosts a wide range of international and local artists, exhibitions, programs and events; from contemporary art to major international historic exhibitions, fashion and design, architecture, sound and dance.
In 2021, visit NGV International to see French Impressionism from the Museum of Fine Arts, Boston, a Melbourne-exclusive exhibition of over 100 masterworks of French impressionism including works by Monet, Renoir, Degas, Pissarro, Van Gogh and more until 3 October. Also at NGV International, see 160 of Spanish artist Francisco Goya’s works on paper in Goya: Drawings from the Prado Museum. Learn more at ngv.melbourne.
Suggested / pre-approved text (copy may be tweaked to suit your property)
Download asset kit here (zip file; 7.1mb)
With the easing of restrictions and the opportunity for Melburnian’s and Regional Victorian’s to come together, Minister Martin Pakula has launched Visit Victoria’s new intrastate marketing campaign, Stay close, go further.
This fully-integrated campaign is a call-to-arms to get all Victorians moving by reigniting their passion for their home state. The campaign is also designed to help rebuild Victoria’s visitor economy by supporting local jobs and businesses, helping them to bounce back after a tough 2020.
To get a flavour for the campaign, below are some key documents.
With all of this activity driving to Visit Victoria’s website there is an increase volume of consumers searching, planning and booking. There is no better time than now to ensure that you take advantage of these campaigns.
HOW CAN ACCOMMODATION OPERATORS GET INVOLVED IN THE CAMPAIGNS?
An ATDW listing provides you with exposure on key online platforms at a national, state and local level. ATDW listings are used by Visit Victoria, Tourism Australia and many regional tourism organisations to showcase tourism businesses and events on their consumer facing websites.
You can learn all about the campaign and how you can get involved on Visit Victoria's corporate website.