Federal Government Action Plan will help drive International Tourists Down Under

Federal Government Action Plan will help drive International Tourists Down Under

12 February 2026:  The nation’s peak accommodation body has welcomed the Albanese Governments's new tourism action plan - THRIVE 2030 - as pivotal in promoting Australia to the world in targeted campaigns aimed at bringing in the international tourist dollar.  Accommodation Australia CEO James Goodwin said the new action plan provides a welcome "whole-of-government approach" to growing the visitor economy.