Reimagining the Visitor Economy

In the 2019 year, the visitor economy was one of the largest and fastest growing sectors in the world, contributing over ten per cent to the global economy and accounting for one in ten jobs. In Australia, the visitor economy was a $152 billion sector ($126 billion in overnight visitor expenditure in 2019), provided direct and indirect jobs to one in thirteen Australians, involved one-in-eight Australian businesses and is Australia’s number one services export. It plays an important role in the economic development of regional Australia, with 44 cents in every visitor dollar spent in regions

This submission will explore the policy settings and investment that the Association and its members believe will be vital to ensure the resilience of the visitor economy post COVID, facilitating adaptation, innovation and transformation